And so it begins!

Are you ready to play ball?


That's who this site is for: 

• Those of you C-level and other senior leaders who are truly ready to rock and roll on the biz dev front.  

• Those of you who have been doing or are in the process of doing all the heavy lifting necessary to make YOUR company stand out. 

• Those of you who have something special to share with others and are ready to crow about it.

You're ready to "make things happen, dammit." 


Importantly, my services, processes, tools, partners and I are absolutely not for the timid or terror-filled. 


If I were to post an AD for new clients myself? It would probably simply read: 


"Seeking incredibly motivated and gifted world-class leaders -- or those who aspire to such -- and who are tired of pussy-footing around and want to take their company to the absolute next level and will commit to the steps necessary to do just that."


In fact, NTED undertakes our own vetting process for new clients to make damn sure we're being deployed by those who really are ready to write the next chapter in the history of their company (and undoubtedly create their own career-best efforts in the process) because...there is only so much time in the day and, for that matter, life is too short.


I'm not the ONLY one at NTED with an astonishing history of working with the most talented (and inevitably most demanding) clients and direct report bosses you can name – though I may be the only one in my SWAT Team full of independent supah-stahs who has almost always exclusively reported to the senior-most individual(s) at the blue-chip firms that have been my home for almost thirty years. (What can I say? Call me crazy, but I like living dangerously!)


But you better believe that everyone who is a member of the NTED DREAM TEAM brings a staggering track record of success honed at the highest possible levels and on some of the most competitive marketing battlefields of the past quarter century or more. That's who I roll with...


You want a crack leader whose rolodex is filled with amazing talent? "Nice to meet you! I'm free to talk. You?"


On the other hand, do you think I'll arrive with some golden rolodex of advertisers just dying to hand you a $50 million account?  "Buh-bye. I'm afraid I've got to run..."

No matter what some fast-talking types who purport to be experts in the biz dev field might tell you? That is decidedly not how it works. The way it does work requires the following: 


1) Seriousness of intent. 

Please, don't call if you kinda want to do something about new business... Hoo boy.

2) Your business is solid and readily able to take on SIZABLE new opportunities. 


Have you done the work necessary to be able to make a credible case to new clients and illustrate the clear ability to be able to deliver what you promise?


Best have that done before my posse and I come barreling along.


Also, about that scope? There's a reason my mission statement has long read "to help the senior-most leader(s) of any company or organization achieve their most audacious objectives." 


If it's small-fry things you have in mind? That ought to be something you can readily handle on your own or in-house, at the very least. And not of much interest to my comrades and me.


3) You're prepared to PAY:  primarily attention, but also the fair fees as well as a finite budgeted amount for materials, tools and outreach.


This ain't the Go-Go Eighties. No one is more clear on that than someone like me who has spent my entire life a "non-billable agency expense," ok?  Did you read that? I have been non-billable for my entire career.  But (here's where I haul out my favorite fact again) i have $6 billion in wins behind me that suggests those companies and individuals who've drawn on my talents have done so as an exceedingly good bet that paid back in spades.


I'm proud to bring everything in my arsenal AND stable of talent to bear on your work. And my own fee is extremely reasonable. And it's worth pointing out that I'm no longer available for hire by a single company and you probably wouldn't be able to afford the amount it would take to get me to consider changing my mind.


So, as a courtesy to those terrific companies and leaders out there, I have defined the value of my consulting practice by doing the math concerning what I've been paid and what I have delivered in return.  Let's have a talk. Believe me, my fee is not going to be the deal-breaker.


But it is by no means not only about the consulting fee. You need to be prepared to establish a budget and commit to it.  I'm more than happy to work with you on doing so -- and also, critically, on establishing critical benchmarks for us to hit at certain phases (either in that initial engagement addressed in the Snapshot about NTED to the right) or at multiple points in the long-form consultancy with NTED.


That's enough about NTED and me. Now let's talk about you and what you have in mind...right now. 


All you need to be is ready, willing and able to commit the reasonable, fair amount for consulting fees as well as the development, creation and even the execution of a prescribed amount of new assets and tools. And, again, most importantly, genuinely be present for such an undertaking and include your time and attention as well as that of your most critical company team members and fellow leaders.


While we will be most respectful of using your attention, time, energy, money and any and all other resources quite carefully, we do not win new business FOR our company clients. When successful, we create new opportunities and new revenue WITH our best clients.


Finally, if you don't understand that distinction, then you have more to learn about engineering a successful business development than I have the time or ability (or interest) in teaching.


In closing, I guarantee there are a few of you who WILL rise to the occasion and respond to this (somewhat baiting and more than a little provocative) screed. And, if so? I bet you'll share a lot of the characteristics with those folks I've most enjoyed working with over the last three decades. Like Jay Chiat. And Bob Jeffrey. And Jane Newman. And Laurie Coots. And.... I think I've made my point.)


Please call 323.469.1941 to discuss your immediate objectives or contact me at Neilan@NeilanTyree.com.


Cheers!


Neilan Tyree
Founder